NEWS
Welcome Alliance Business Visit to Uzbekistan Results in Initial Agreements
July 28, 2026
From July 26 to 28, 2026, a Welcome Alliance delegation visited Tashkent to explore opportunities for supplying Uzbek products to Saudi Arabia. The visit took place
at the invitation of the Consul of Uzbekistan in Saudi Arabia, who introduced the company to the country’s export opportunities.
During the trip, Welcome Alliance representatives met with representatives of the Food Safety Committee and visited Alay Market. The delegation also visited five companies: Iman Dates, Crafers, Cherry Pick Production, Chortoq Mineral Water, and Natural Juice. The products presented included confectionery, fruit snacks, mineral water, and juices.
As a result of the visit, initial letters of intent were signed, and product samples were obtained to assess the potential for supplying them to the Saudi market.
In the future, some Uzbek products may be featured on the Al Roussi retail platform,
which brings together products from Russia and CIS countries.
at the invitation of the Consul of Uzbekistan in Saudi Arabia, who introduced the company to the country’s export opportunities.
During the trip, Welcome Alliance representatives met with representatives of the Food Safety Committee and visited Alay Market. The delegation also visited five companies: Iman Dates, Crafers, Cherry Pick Production, Chortoq Mineral Water, and Natural Juice. The products presented included confectionery, fruit snacks, mineral water, and juices.
As a result of the visit, initial letters of intent were signed, and product samples were obtained to assess the potential for supplying them to the Saudi market.
In the future, some Uzbek products may be featured on the Al Roussi retail platform,
which brings together products from Russia and CIS countries.
Welcome Alliance and the Russian Export Center Discuss New Opportunities for Russian Businesses in Saudi Arabia
July 17, 2026
On July 17, 2026, Wael Barish, Partner and CEO of Welcome Alliance, met with Olga Gerasimova, representative of the Russian Export Center JSC in the Kingdom of Saudi Arabia. The parties discussed the development of economic cooperation between the two countries and opportunities for Russian companies in international markets.
One of the key topics of the meeting was support for Russian businesses entering the Saudi market. The participants discussed opportunities to develop business ties and establish new partnerships between Russian and Saudi companies.
Welcome Alliance will continue its cooperation with the Russian Export Center to facilitate business contacts between the two countries and identify new areas of cooperation.
One of the key topics of the meeting was support for Russian businesses entering the Saudi market. The participants discussed opportunities to develop business ties and establish new partnerships between Russian and Saudi companies.
Welcome Alliance will continue its cooperation with the Russian Export Center to facilitate business contacts between the two countries and identify new areas of cooperation.
Welcome Alliance Showcases Russian Brands in Riyadh at the Opening of Gold Apple
June 27, 2026
Welcome Alliance organized the participation of Russian brands Al Roussi and ANA B’U
in the opening of the new Gold Apple store at Riyadh Park Mall, one of Saudi Arabia’s largest shopping malls.
Over three days, visitors had the opportunity to discover Al Roussi confectionery products
and professional beauty treatments offered by the Russian Academy of Beauty ANA B’U.
For many guests, this was their first introduction to Russian brands, generating significant interest and active engagement with the products and services presented.
"For brands entering the Saudi market, direct contact with local consumers is particularly important. Projects like this not only allow brands to introduce their products to consumers,
but also help them assess demand, collect feedback, and evaluate their potential for further development in the Kingdom," said Wael Barish, CEO of Welcome Alliance.
Saudi Arabian Real Estate Attracts Strong Interest from Russians. Welcome Alliance Introduces Darco, One of the Kingdom’s Leading Developers, to the Russian Market
June 10, 2026
From June 5 to 9, 2026, Welcome Alliance hosted a business mission in Moscow for Darco, one of Saudi Arabia’s leading real estate developers. The company’s track record includes more than 180 completed projects and over 10,000 real estate units with a total value exceeding SAR 8 billion.
The program was designed to introduce the company to the Russian real estate market, identify potential partners, and develop relationships with developers, investors, and brokers.
On June 5−6, with the support of Welcome Alliance, Darco participated in MIPIF 2026.
Over the course of two days, the company delivered two public presentations showcasing
its projects. The exhibition attracted more than 3,000 visitors. Darco also held meetings
with potential investors, buyers, and brokers during the event.
On June 8 and 9, Welcome Alliance organized three meetings with Russian developers.
The parties discussed opportunities for joint projects, long-term cooperation, and business development in both the Russian and Saudi markets.
On June 9, Welcome Alliance organized a private seminar for Darco attended by 40 representatives of the brokerage community. Participants were introduced to the developer
and its projects, followed by individual meetings focused on sales and partnership opportunities.
The Darco delegation included Chairman of the Board Adel Al-Mar'i, Marketing Director Rafat Ali Adam Suleiman, and marketing specialists Mohammed Mohsen Mohammed Al-Quaiti
and Mohammed Omar Aboud Sklua.
"We are pleased to introduce the Russian market to the opportunities available in Saudi Arabia and to present one of the Kingdom’s leading developers. For Welcome Alliance,
this business mission is part of our systematic efforts to develop direct business ties between Russia and Saudi Arabia. We see strong interest from both sides and expect the meetings
held in Moscow to lay the foundation for new joint projects," said Wael Barish, Partner and CEO of Welcome Alliance.
The program was designed to introduce the company to the Russian real estate market, identify potential partners, and develop relationships with developers, investors, and brokers.
On June 5−6, with the support of Welcome Alliance, Darco participated in MIPIF 2026.
Over the course of two days, the company delivered two public presentations showcasing
its projects. The exhibition attracted more than 3,000 visitors. Darco also held meetings
with potential investors, buyers, and brokers during the event.
On June 8 and 9, Welcome Alliance organized three meetings with Russian developers.
The parties discussed opportunities for joint projects, long-term cooperation, and business development in both the Russian and Saudi markets.
On June 9, Welcome Alliance organized a private seminar for Darco attended by 40 representatives of the brokerage community. Participants were introduced to the developer
and its projects, followed by individual meetings focused on sales and partnership opportunities.
The Darco delegation included Chairman of the Board Adel Al-Mar'i, Marketing Director Rafat Ali Adam Suleiman, and marketing specialists Mohammed Mohsen Mohammed Al-Quaiti
and Mohammed Omar Aboud Sklua.
"We are pleased to introduce the Russian market to the opportunities available in Saudi Arabia and to present one of the Kingdom’s leading developers. For Welcome Alliance,
this business mission is part of our systematic efforts to develop direct business ties between Russia and Saudi Arabia. We see strong interest from both sides and expect the meetings
held in Moscow to lay the foundation for new joint projects," said Wael Barish, Partner and CEO of Welcome Alliance.
Russia’s Largest Beauty Retailer, Gold Apple, Has Successfully Entered Saudi Arabia. Who’s Next?
February 18, 2026
From February 15 to 17, 2026, Welcome Alliance hosted a business mission in Moscow
for Cenomi, one of Saudi Arabia’s leading retail real estate players and a key participant in the transformation of the Kingdom’s retail infrastructure. Today, Cenomi Centers' portfolio includes 22 shopping malls across 10 cities in Saudi Arabia, and the company works with leading international and regional brands.
The purpose of the visit was to identify Russian retail, food & beverage, and entertainment concepts with the potential to enter the Saudi market.
As part of the three-day program, Welcome Alliance organized meetings between the Cenomi delegation and representatives of Gold Apple, Bork, Joki Joya, Scandy Park, Tigrus Group, Meat_Coin, and Eat Market. The parties discussed opportunities to develop these concepts in Saudi Arabia, potential partnership models, and business localization.
Following the meetings, several promising areas were identified for further development. Welcome Alliance will continue to facilitate dialogue between Cenomi and Russian companies regarding potential projects in the Saudi market.
"Today, Russian and Saudi businesses are increasingly looking for opportunities for joint development. Our role is to create direct dialogue between companies from the two countries and turn mutual interest into concrete projects. Business missions like this help Russian companies better understand the opportunities available in Saudi Arabia, while giving Saudi partners an opportunity to discover strong Russian concepts," said Wael Barish, CEO
and Co-Founder of Welcome Alliance.
for Cenomi, one of Saudi Arabia’s leading retail real estate players and a key participant in the transformation of the Kingdom’s retail infrastructure. Today, Cenomi Centers' portfolio includes 22 shopping malls across 10 cities in Saudi Arabia, and the company works with leading international and regional brands.
The purpose of the visit was to identify Russian retail, food & beverage, and entertainment concepts with the potential to enter the Saudi market.
As part of the three-day program, Welcome Alliance organized meetings between the Cenomi delegation and representatives of Gold Apple, Bork, Joki Joya, Scandy Park, Tigrus Group, Meat_Coin, and Eat Market. The parties discussed opportunities to develop these concepts in Saudi Arabia, potential partnership models, and business localization.
Following the meetings, several promising areas were identified for further development. Welcome Alliance will continue to facilitate dialogue between Cenomi and Russian companies regarding potential projects in the Saudi market.
"Today, Russian and Saudi businesses are increasingly looking for opportunities for joint development. Our role is to create direct dialogue between companies from the two countries and turn mutual interest into concrete projects. Business missions like this help Russian companies better understand the opportunities available in Saudi Arabia, while giving Saudi partners an opportunity to discover strong Russian concepts," said Wael Barish, CEO
and Co-Founder of Welcome Alliance.
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