Bridging Saudi Arabia and Russia: Strategic Business Partnership
We foster cross-border collaboration that delivers shared success and prosperity

Our key strategies for Saudi-Russian business success:

Build
alliances to achieve
targeted results
Foster
long-term
partnerships
Navigate
and bridge
cultural differences
  • Strong Networks

    We have established connections with political and business leaders, investment boards, influential families, media influencers and the Russia Today channel team.

  • Deep cultural expertise

    We possess deep cultural expertise in Saudi and Russian society, understanding historical development, communication styles, and the unique mentality that shapes business practices.
  • Membership in Federal and Regional Export Centers

    We successfully conduct educational webinars, conferences, and meetings for exporters.
Vael Barish
Partner and CEO of Welcome Alliance |
Commercial Consultant of the General Russian Consulate in Saudi Arabia

  • Over 20 years of experience in retail strategies, distribution, and marketing expansion

  • Effective execution of strategic initiatives that drive business growth

  • Successful implementation of innovative business strategies that deliver measurable results for international partnerships
  • KSA Leadership Portfolio
    • Bin Dawood Holding (Danube — BinDawood) hypermarkets
    • Carrefour — international chain in Saudi Arabia
    • Biggest retail and gas station chains
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  • Founded  a cross-border distribution company in 2022 to manage import-export operations
    The company successfully brings Russian brands to Saudi consumers through digital and retail channels, while opening Russian markets to Saudi brands.

    Our expert team in Russia delivers strategic consulting and impactful business solutions designed to unlock growth opportunities in the Russian and Saudi Arabian markets while expanding global business reach.
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  • Investment Opportunity Identification: researching and presenting potential opportunities across diverse sector
  • Risk Assessment: analyzing political, economic, and operational risks to inform investment decision
  • Tech Partnership: matching businesses with technology companies from our extensive network of innovators
  • R&D Collaboration: expert guidance in launching research and development programs
Investment Advisory
  • Funding and Financing Solutions: connecting businesses with diverse funding sources including government grants, private investors, and banking institutions
  • Tax Advisory Services: navigating complex tax systems and implementing tax optimization strategies
Financial Consulting
Supply Chain and Logistics Support
  • Logistics consulting:  guidance on optimizing transport and warehouse operations
  • Supply Chain Optimization: streamlining processes to maximize efficiency and reduce operational costs
  • Export and Import Facilitation: navigating complex regulations, tariffs, and customs procedures for seamless cross-border trade
Services across Saudi and Russian markets
  • Recruitment Services: support in sourcing and securing qualified experts
  • HR Consulting: expert guidance on HR policies, labor law compliance and employee benefits
Recruitment and Acquisition of Talent
Market Research and Analysis
  • Market intelligence: competitive analysis, consumer insights, and trend forcasting
  • Multi-area legal advisory services
  • Licensing and permit facilitation, including visa and residency assistance
  • Trademark registration
  • Commercial agreement advisory and contract optimization services
Country-specific regulatory services: Local Compliance and Legal Support
Business Development and Growth Strategy
  • Strategic sourcing of partners, distributors, and suppliers
  • Networking Opportunities: business events, trade missions, and networking to forge business relationships
VIP Tourism
  • Tailored Tour Programs: gastronomy and wellness tours, cultural and historical expeditions and authentic countryside experiences
  • Comprehensive Travel Support: end-to-end travel coordination
  • Concierge service: 24/7 personalized assistance for all travel needs
  • Workshops on Russian and Saudi Arabian business culture, etiquette and negotiation strategies
  • Translation & Interpretation Support: professional language services to ensure clear, accurate communication across all business interactions
Culture and Language Expertise
Marketing, Branding & PR
  • Go-to-market Strategy Development:  creating from scratch and optimizing market entry plans 
  • Brand Positioning: strategic differentiation and market relevance
  • Public Relations Management: managing public image and developing communications strategies
  • Market-Specific Launch Events: culturally-tailored strategies
1st Russian Brand Launch
in Saudi Arabia
In November 2023, we executed a monumental and groundbreaking product launch for  Russian company Smart — an exceptionally large-scale event that was  unprecedented for both Russian and Saudi Arabian markets.

Russia Today Report


Useful Resources
Discover valuable insights into
Saudi-Russian relations and cultural considerations
Russia and Saudi Arabia today
Explore our video collection showcasing the business landscape, culture, and opportunities in both nations. These insights will help you better understand the markets you’re entering.
  • Discover the scale and diversity of Russia—from its renowned hospitality, natural beauty, and vast landscapes to its ambitious large-scale projects. Watch the video to explore what makes Russia a compelling market.
    Watch a video
  • Discover what drives the Kingdom of Saudi Arabia’s dreams and ambitions. Very soon, it will rival and surpass Dubai with its grandiose projects, becoming a unique pearl of the East.
    Watch the video to explore what makes Saudi Arabia a compelling market.
    Watch a video
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